Do you shop online for knitting wool? Or do you patronize your local yarn store (LYS)?
Maybe, you’re like me and you do both.
Or try to. The fact is that I don’t buy much at the two LYS which are reasonably close to me. This week, I tried to figure out why. I’ve thought for a long time that this was about price, but now I’m pretty sure it’s not. I also thought for a while that it might be about attitude, but you know, it’s not that either.
This week, I bought six skeins of Kidsilk Haze to make that VK cardi. I didn’t even consider going to a LYS. Why not?
1. Price.
When you’re looking for a sweater quantity of a yarn from a major manufacturer, price becomes a variable. Paying the MSRP for a bunch of skeins is not as cool as getting it 40% off the MSRP with free shipping. Anyone who knits a lot wants to get more yarn for their money, so on well known products, I tend to buy online. It’s easy. It saves me money. KSH, for example, is as squishy and wonderful no matter where it comes from. The colours are exquisite. I have no doubt of what will arrive. Plus knitting yarn is a seriously easy thing to ship. It never arrives broken.
So, in these instances, I don’t have to even move from my desk to get exactly what I want. It’s not quite instant gratification, but it’s close.
But the fact is that I would never have started to shop online if it wasn’t for another variable.
2. Selection.
One of the things I want from a LYS is selection. If I’m going to make the trek to a LYS, I want to find what I want when I get there. Another reason for me to buy KSH online is that my very local LYS doesn’t carry Rowan yarns. They don’t even have KSH. The next closest one carries some, but whether they would have six balls in the colour I want in the same dye lot is uncertain. That makes me think twice about making the drive to pay full price. The two stores that I know for certain will have in stock the KSH I want are one hour and two hours drive away respectively. I like those stores a lot, but I don’t always have half a day to spare for a yarn mission. For a long time, I didn’t have a very local LYS, so making a trek or buying online became the only options.
Another angle to the selection question is that are certain yarns that I don’t like to buy online. There are yarns – like Fleece Artist yarns, for example – that I like to touch and see for myself before I choose a skein. They’re handpainted. Each skein is different. These are yarns to buy live and in person – inevitably, they are yarns that come home in groups.
Actually, I’m glad that one LYS doesn’t carry FA and one has only a little – they save me from myself!
3. Inspiration.
The bottom line is that if I’m going to a LYS, I want to find something I didn’t even know I wanted, something so fabulous that once I touch it, I can’t leave it behind, in addition to finding what I came for. The surprise could be a new book – or one I’ve never seen before – or a pattern from an indie designer whose work I’ve never seen. It could be the newest issue of a magazine, or a magazine from another country. It could be written in another language but have charts. It could be a handpainted yarn, again from a local artist, which is too beautiful to not possess for my very own. I want temptation and inspiration from a LYS – I want to know that not only will I find what I want when I get there, but that I’ll probably find something I didn’t even know I wanted, something that will excite and inspire me. (This is where the FA and the handpaints come in.)
And that’s the big variable for me. It’s why I do drive to those faraway LYS once in a while, because they both offer that experience. It doesn’t matter that one has attitude to spare – they have fabulous inventory and don’t care how long you poke around in the store (in fact, they have so much inventory that they might not even be aware how many knitters are lost in the yarn). I don’t care that sometimes something fabulous is expensive – if I really want it and it’s unique, I’ll find a way to rationalize its acquisition.
For me, it’s all about the eye candy (well, it’s finger candy too).
And a good sale room doesn’t hurt!
How about you?