A meaty topic today – and I’m asking your opinion, so please comment.
I was talking to one of my editors last week, and she told me how the sales team really like to see hotlinks to the online bookstores on an author’s website. I can appreciate that many people are impulse buyers, and such links facilitate that.
Of course, there are sales reps assigned to all the big accounts, so an Amazon link only makes one rep happy. She was saying that it was good to have a link for Borders and for Barnes and Noble as well. Then we talked about Books-A-Million and Powell, and Canadian online booksellers like Amazon.ca and Chapters/Indigo. What about the Aussies? Rosemary’s Romance and Ever After have both been very supportive of me and my books…on and on, the list grows ever longer.
I started to think about clutter! I love webpages that are sleek and simple, elegant and clean. I can’t see getting away with less than a dozen hotlinks on each book’s page and that makes me cringe. Even then, I’m sure someone would be left out.
What do you think of this? Do you follow hotlinks to buy books online?
The thing is that I never do. That’s part of the reason why I don’t currently have hotlinks on my websites. Even if I intend to buy a book online, I’ll open a new browser window and go to my vendor of choice, then search for the book. Chances are good that I already have one or two things in my shopping basket, and maybe I can score free shipping.
I do prefer to support local bricks and mortar bookstores, whether they are independents or chain stores. Lots of bookstores have gone away in recent years, and I do love to wander through real bookstores. That browsing-for-something-surprising on a Sunday afternoon is something that online bookstores will never be able to replicate. I would miss it terribly if it were impossible – and have found some of the most amazing books that way.
Another reason I haven’t done this to date is that independent booksellers – both bricks and mortar stores and online vendors – are often my most vehement supporters. They’re handselling my books and I don’t want to cut them out of the loop by having readers – potentially their customers – follow the easy link and buy from one of the big online vendors. People in the bricks and mortar stores of big chains also hand-sell me, and there’s no way I want any of them to feel unappreciated.
So, what do you think? How do you shop? Do you expect to see hotlinks on an author’s website? If you’re a bookseller, do you find it annoying when an author provides those hotlinks to the big online booksellers?